The owner of a store in a terrible neighborhood placed a stories dispenser next to a candy dispenser. The first was free, the other wasn’t.
He encouraged his clients to grab a story, but they just smiled and took candy instead.
One day, a young woman walked in. She seemed undecided.
“Are the stories for free?”
“They are,” he replied, delighted.
The young woman rotated the button and a small paper came out.
“Is it a good story?”
Many people started dropping by and, as unrealistic as it might seem, they began to smile a lot more too.